Tips For Using Google Webmaster Tool online
Google Webmaster Tools is a free tool set that’s absolutely invaluable for SEO trouble shooting.
It’s pretty simple to set up, you just need to verify that you’re the site owner (there are a number of ways to do this, so just use the one that is best for you) and you’ll have instant access to an abundance of useful information that will help you to improve your website and your search engine optimisation (SEO).
Here are five tips that will get you started:
Crawl Stats give you information in Google’s crawling activity for the last 90 day period. When you click into this report which is located in Diagnostics, you’ll see three reports:
Pages crawled per day:
Overall, it’s a good sign to see this graph going up. Whilst there are peaks and troughs, you’ll be able to see if there is a steady incline, decline or no change at all. Spikes in this report are often due to the introduction of new pages or an increase in inbound links.
Kilobytes crawled per day:
This graph should bear some resemblance to the Pages crawled per day graph in terms of the peaks and troughs in the graph.
Time spent downloading a page:
This graph will be different from the above two and is likely (hopefully) to not show as many peaks. Peaks on this graph could be a server problem as in the norm, Google should not take very long downloading your pages.
These stats are useful for diagnosing problems and gauging performance issues.
Not found crawl errors are very useful for usability & SEO. If customers are browsing around your site and finding that links are not taking them anywhere, they’re likely to get annoyed and go elsewhere. This tool (which is accessed on the top right of the dashboard) will identify all not found URLs in your site. Be aware, that this can sometimes be slightly outdated, and Google state:
If you don’t recognize these URLs and/or don’t think they should be accessible, you can safely ignore these errors. If, however, you see URLs listed in the ‘Not found’ section that you recognize and would like crawled, we hope you find the ‘Details’ column helpful in identifying and fixing the errors.
So don’t dwell too much on getting this down to 0 errors in GWT, just use the information to improve site usability.
As well as links from within your site that are leading to a 404, this will also show you links from outside sites that are leading to a 404. This aspect is particularly valuable for SEO. Use this feature in GWT to do is identify the linked to pages within your site that no longer exist and redirect those pages to a real page within your site. This tactic will lead to increased link juice and increased visitors.
These are just a few of the many tools available in Google Webmaster Tools and Google often add new features to this great tool. If you’re not a regular user of GWT, try these features out for size and look around to get used to other features on offer. If you are a regular user of GWT, let us know your favourite features and why...not
Google Webmaster Tools Features You Should Be Using
Once your site is set up, it's a great opportunity to sign in and become acquainted with the interface. In the event that you require an early on instructional exercise, here's a decent diagram.
At its center, Google Webmaster Tools is about measurements: what's getting ordered, what's getting connected, and what's getting activity.
Separating that information in various ways and taking a gander at it with an eye toward learning particular things will help you take advantage of the data. From this information, you can rapidly detail an arrangement around what next strides you have to take.
The Search Queries area is separated into five primary markers:
Question: Query gives you points of interest on what catchphrases your site is as of now positioned for. This is one of the quickest approaches to interpret whether your endeavors to get on the guide for a particular watchword are working. It's imperative to recollect that "rank for" means appearing in the SERPs – not as a matter of course effectively drawing in movement (yet). This component can help you rapidly distinguish catchphrases that are important, however require a support from connecting or further substance streamlining.
Impressions: If you've ever considered what number of individuals are seeing your site for a particular catchphrase seek, this will let you know. This metric gives you a decent feeling of what number of individuals are seeing particular segments of your substance. This is another approach to affirm the estimation of a catchphrase notwithstanding activity information from the Google Keywords module and different apparatuses.
Snaps: Of the general population who are seeing your site, what number of are clicking? This data tells you what number of searchers seeing your site are making a move and tapping on your item.
CTR: Your CTR, or active clicking factor, is the rate of individuals that are tapping on your site in the list items. On the off chance that your navigate rates are low, take a gander at whether you can enhance your meta portrayal for that page. Will the substance be made more applicable to the inquiries driving the most impressions for that page, or would you be able to add a more grounded suggestion to take action in the title tag or meta portrayal? You ought to likewise consider the more extensive pursuit scene: is PPC movement pushing activity far from your marked results in the inquiry, for instance?
Normal Position: This metric lets you know where your site commonly positions for each catchphrase. Since by far most of activity goes to the locales in the main 2 positions for a given term, it's useful to perceive how you're performing and the effect that has on your movement.
For More Updates Stay Update With Us :
It’s pretty simple to set up, you just need to verify that you’re the site owner (there are a number of ways to do this, so just use the one that is best for you) and you’ll have instant access to an abundance of useful information that will help you to improve your website and your search engine optimisation (SEO).
Here are five tips that will get you started:
1. Crawl Stats
Crawl Stats give you information in Google’s crawling activity for the last 90 day period. When you click into this report which is located in Diagnostics, you’ll see three reports:Pages crawled per day:
Overall, it’s a good sign to see this graph going up. Whilst there are peaks and troughs, you’ll be able to see if there is a steady incline, decline or no change at all. Spikes in this report are often due to the introduction of new pages or an increase in inbound links.
Kilobytes crawled per day:
This graph should bear some resemblance to the Pages crawled per day graph in terms of the peaks and troughs in the graph.
Time spent downloading a page:
This graph will be different from the above two and is likely (hopefully) to not show as many peaks. Peaks on this graph could be a server problem as in the norm, Google should not take very long downloading your pages.
These stats are useful for diagnosing problems and gauging performance issues.
2. Not Found Errors
Not found crawl errors are very useful for usability & SEO. If customers are browsing around your site and finding that links are not taking them anywhere, they’re likely to get annoyed and go elsewhere. This tool (which is accessed on the top right of the dashboard) will identify all not found URLs in your site. Be aware, that this can sometimes be slightly outdated, and Google state:If you don’t recognize these URLs and/or don’t think they should be accessible, you can safely ignore these errors. If, however, you see URLs listed in the ‘Not found’ section that you recognize and would like crawled, we hope you find the ‘Details’ column helpful in identifying and fixing the errors.
So don’t dwell too much on getting this down to 0 errors in GWT, just use the information to improve site usability.
As well as links from within your site that are leading to a 404, this will also show you links from outside sites that are leading to a 404. This aspect is particularly valuable for SEO. Use this feature in GWT to do is identify the linked to pages within your site that no longer exist and redirect those pages to a real page within your site. This tactic will lead to increased link juice and increased visitors.
3. Meta Descriptions and Title Tags
Google Webmaster Tools will provide you with a list of URLs that have problems in their title tags or Meta descriptions, this list will include duplicates as well as incidences of titles or Meta descriptions that are too long or too short. Go into Diagnostics and HTML suggestions to find this information. Duplicate meta titles, especially can affect your rankings within Google and meta descriptions should be snappy and targeted to each specific page to help CTR of each page on your site.4. Top Search Queries
While you can get your top search queries out of Google Analytics or whatever Analytics tool you use, I particularly like the Webmaster Tools version for the simple reason that it shows your average position within Google as part of the data. This enables you to look at your top search terms by position. The reason this is helpful is that when deciding which keywords to push, I particularly like to focus on the keywords that are currently in positions 2-4 as increases in positions at this level will have the most increased in traffic.5. Site Links - (Most Important)
If your site had a list of links below its Google listing, you can use the sitelink section within Site Configuration to control the links that are shown. You can’t actually tell Google which links to show, but you can block links that you don’t want shown.These are just a few of the many tools available in Google Webmaster Tools and Google often add new features to this great tool. If you’re not a regular user of GWT, try these features out for size and look around to get used to other features on offer. If you are a regular user of GWT, let us know your favourite features and why...not
Google Webmaster Tools Features You Should Be Using
Once your site is set up, it's a great opportunity to sign in and become acquainted with the interface. In the event that you require an early on instructional exercise, here's a decent diagram.
At its center, Google Webmaster Tools is about measurements: what's getting ordered, what's getting connected, and what's getting activity.
Separating that information in various ways and taking a gander at it with an eye toward learning particular things will help you take advantage of the data. From this information, you can rapidly detail an arrangement around what next strides you have to take.
The Search Queries area is separated into five primary markers:
Question: Query gives you points of interest on what catchphrases your site is as of now positioned for. This is one of the quickest approaches to interpret whether your endeavors to get on the guide for a particular watchword are working. It's imperative to recollect that "rank for" means appearing in the SERPs – not as a matter of course effectively drawing in movement (yet). This component can help you rapidly distinguish catchphrases that are important, however require a support from connecting or further substance streamlining.
Impressions: If you've ever considered what number of individuals are seeing your site for a particular catchphrase seek, this will let you know. This metric gives you a decent feeling of what number of individuals are seeing particular segments of your substance. This is another approach to affirm the estimation of a catchphrase notwithstanding activity information from the Google Keywords module and different apparatuses.
Snaps: Of the general population who are seeing your site, what number of are clicking? This data tells you what number of searchers seeing your site are making a move and tapping on your item.
CTR: Your CTR, or active clicking factor, is the rate of individuals that are tapping on your site in the list items. On the off chance that your navigate rates are low, take a gander at whether you can enhance your meta portrayal for that page. Will the substance be made more applicable to the inquiries driving the most impressions for that page, or would you be able to add a more grounded suggestion to take action in the title tag or meta portrayal? You ought to likewise consider the more extensive pursuit scene: is PPC movement pushing activity far from your marked results in the inquiry, for instance?
Normal Position: This metric lets you know where your site commonly positions for each catchphrase. Since by far most of activity goes to the locales in the main 2 positions for a given term, it's useful to perceive how you're performing and the effect that has on your movement.
For More Updates Stay Update With Us :
Tips For Using Google Webmaster Tool online
Reviewed by Raj
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Reviewed by Raj
on
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